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Blue Bubbles

Die ewige Frage: Sollen wir einen Marketingexperten im Unternehmen oder eine Marketingagentur engagieren?

Daniela Williams

8.02.2023 г.

Hier sind einige Vor- und Nachteile von internen Marketingexperten oder einer Marketingagentur, die von den spezifischen Bedürfnissen und Ressourcen des Unternehmens abhängen.

In-house marketing experts can offer several benefits and drawbacks for a company. Here are some of the main benefits and drawbacks to consider:


  1. Cost-effective: Hiring in-house marketing experts can be more cost-effective than working with a marketing agency, especially for small to medium-sized companies.

  2. Better alignment with the company’s goals and values: In-house marketing experts are more likely to understand and align with the company's goals and values, which can result in more effective marketing strategies and campaigns.

  3. Increased control: Companies that have in-house marketing experts have more control over their marketing strategies and campaigns, which can lead to better outcomes and increased accountability.

  4. Faster decision-making: With in-house marketing experts, decision-making processes can be faster and more agile, allowing companies to quickly respond to changes in the market and capitalize on new opportunities.


  1. Limited resources: In-house marketing teams typically have limited resources, which can limit their ability to execute complex marketing strategies and campaigns.

  2. Limited expertise: In-house marketing teams may not have the same level of expertise as a marketing agency, which can result in less effective marketing strategies and campaigns.

  3. High turnover: In-house marketing experts may be more likely to leave the company for other opportunities, which can result in a loss of institutional knowledge and the need for constant recruitment and training.

  4. Higher cost: While in-house marketing experts can be cost-effective for small to medium-sized companies, they can become more expensive for larger companies that require a larger marketing team.


In conclusion, the benefits and drawbacks of having in-house marketing experts will depend on the specific needs and resources of the company. Some companies may find that in-house marketing experts are a cost-effective solution that provides better alignment with their goals and values, while others may find that a marketing agency provides more expertise and resources.

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