Boost 180
9.02.2023 г.
As you can see in these examples, the Promote process takes you through a simplified set-up, which then adds a prominent CTA to your ad.
Three new options have been added to TikTok's Promote ad feature, which lets brands enhance their posts via an in-stream campaign creation process.
Originally, promotion campaigns could be optimized for:
Video views
Website visits
TikTok follows
Now, brands will also be able to
Drive more visits to your TikTok page – TikTok has added a new Promote goal that aims to drive traffic back to your TikTok page instead of your website.
Get more messages from potential customers – Add a new promotion goal for 'more messages' in the app to encourage more direct interaction with potential customers
Boost other creators' content - Brands can also use Promote to amplify the content of creators with whom they are collaborating. ‘Creators can also use Promote for others to give a boost to the content, creators and businesses they want the world to see.’
Target your audience by location – Finally, TikTok's Promote targeting tools now include location as another qualifier, offering SMBs more ways to reach relevant audiences within the app.
This means that businesses can now target their ads by country, region, state, and even city level. This allows them to target users who are most likely to be interested in their product or service, and increases their chances of success.
As you can see in these examples, the Promote process takes you through a simplified set-up, which then adds a prominent CTA to your ad.
The ability to promote organic clips, as well as creator clips, could be another way to tap into trending content, and maximize your promotion efforts.
Maybe that’s the win that you needed for TikTok ads, while it also adds more incentive for brands to create an organic presence, and test what works in the app.
You can learn more about TikTok’s new Promote options here.